GOTHAM TYPEFACE PROMOTION
The Creative Brief
Client: Hoefler and Co.
Assignment: Typeface Promotion
Brand: Gotham typeface
The primary objective is to popularize Gotham typeface. The target audience are the creators of Black and White magazine.
They think GOTHAM is very simple and not suitable for their work and that they need something more complicated to define their designs.
As a result of the communication we want them to think that GOTHAM is the right choice because It’s geometric as their work is, New, Practical, Legible.
The single-minded idea is that GOTHAM gives us the geometrical feeling.
